Video Access Models—Opportunities and Risks
Sponsored by Alexander Street, a ProQuest CompanyRecorded on 10/17/2019
Posted in Ebooks and Digital Resources
Out-of-control spending on video demand-driven programs has prompted much discussion of late and changes in acquisition practices. The buying model is hugely successful, popular and cost-effective for ebooks, so why has it become such a gamble when acquiring video?
Tune in for our webinar where David Parker, Senior Product Manager at ProQuest, explores the history of steaming video acquisition models for libraries, and offers some examples of rapidly changing cost-per-use scenarios and the impact on budget. David will describe how marketing practices, including the use of social media, influence campus video usage patterns and thus budgets. Join us for answers to these questions and more.
David ParkerSenior Director, Product Management, Video and Health SciencesProQuest/Alexander Street
David Parker is Senior Director, Product Management, Video and Health Sciences for ProQuest/Alexander Street. In his current role, David is driving the integration of virtual reality content in ProQuest databases and video products. Prior to his role with ProQuest/Alexander Street, David founded Business Expert Press and served as the President of Business Expert Press and its sister company, Momentum Press. BEP and MP specialize in applied, concise ebooks for advanced business and engineering students. Before founding BEP, David was editor-in-chief for business publishing at Pearson Education and a member of Pearson’s global business publishing committee. In his role as editor-in-chief he managed a portfolio of more than 100 titles and media products with revenue in excess of $80 million annually. During his tenure with Pearson, David participated in or led teams working on a variety of digital learning initiatives including audio study guides, automated homework assessment products, gaming-as-homework initiatives and social media sites for instructor teaching material and open educational resource sharing.
David holds a bachelor’s degree in international studies from George Fox University and a Master’s Degree in Latin American Studies from the University of Arizona. He has also completed executive education in business at City University Seattle and the University of Chicago. David is the author of The Blurring Line column in Against the Grain and a frequent adviser to book and video publishers navigating the physical to digital transition.