Put Those Databases to Work! Strategies to Get Materials Flying Off Virtual Shelves
Sponsored by InfobaseRecorded on 06/02/2020
Brandy Burbante, a librarian at Nicholls State University, is determined for students and faculty to get the most from their library’s digital resources. She aims for high usage numbers even during trials, which helps elicit administrative buy-in for purchases. In this session, Burbante will describe strategies she uses to make patrons aware of how the library’s resources can benefit them. Attendees will leave with marketing tips that are easy, quick, and affordable to implement. Henrietta Verma will then briefly introduce Credo’s marketing materials that can help reach patrons generally as well as specific populations including FYE and health science students.
Head of Technical Services, Cataloging Librarian
Ellender Memorial Library at Nicholls State University
Brandy Burbante is Head of Technical Services and Cataloging Librarian and former Research & Instruction Librarian/Outreach Coordinator at Ellender Memorial Library at Nicholls State University, where she has worked for 8 years. She started as a Library Specialist 3 in the Cataloging department while earning her MLIS from LSU. For a couple of years after receiving her master’s degree, she taught freshman seminar courses and was a freshman advisor at Nicholls. When a librarian position opened, Brandy returned to the library ready to use her experience with freshmen in a librarian role that is focused on the First Year Experience.
Customer Success Manager
Credo, an Infobase Company
Henrietta (Etta) Verma, a librarian and author of the Credo IL Strategy Handbook, is Credo’s Customer Success Manager. She previously worked at public libraries and at an academic institution, where she developed IL curricula and taught science and engineering undergrads to find reliable research materials. At Credo, Etta talks to librarians about their IL needs, how to meet them, and how to get the word out to students and faculty about the library’s resources.