PLA Webinar – Innovative Engagement for Libraries: Using Sport, Physical Literacy, & Wellness to Engage & Support Your Community

Sponsored by Hiveclass
Recorded on 11/01/2023

Posted in Ebooks and Digital Resources

FREE, 60-minute Public Library Association (PLA) Webinar on how libraries can leverage physical activity as a tool to engage with patrons.


Research shows that participating in youth sports can lead to immediate and long-term
benefits for youth, their families, and communities. While star athletes are few in between, and
not every person has an inherent love for sport, it’s undeniable that physical activity and sports
have an incredible ability to transcend boundaries and bring communities together.

In this 1-hour webinar, we’ll explore how libraries can leverage physical activity as a tool to
engage with patrons. This webinar is perfect for children’s librarians, youth librarians, and
anyone interested in learning about an innovative digital resource aimed at promoting equity
and access to quality physical wellness education for all. By integrating sports-themed
activities, workshops, and resources into their programming, libraries can create dynamic
spaces where young minds flourish and community bonds strengthen.

Adam Shafer, Chief Growth Officer at Hiveclass, shares a thoughtful presentation inspired by
his experience in education and non-profit work. Digging deep into the benefits of physical
activity and wellness, as well as the connection between sports and diversity.

Ili Erster, Marketing Director at Hiveclass, talks about various programming ideas for libraries to
consider, including in-person and at-home suggestions. This includes equipment substitutions,
partnering with local community based organizations and beyond.


  • Image of Adam Shafer

    Adam Shafer

    Chief Growth OfficerHiveclass

    Adam Shafer, Chief Growth Officer at Hiveclass, brings years of experience in education, nonprofit administration and social enterprise leadership. A former high school choir and drama teacher in rural America and fundraiser at a community music school in urban America, Adam brings a diverse perspective and experience to solve issues and opportunities in our education system. A double masters recipient, with an MA in Music and MBA in social impact business leadership, Adam believes in the importance of lifelong learning and creating equitable opportunity for others to high quality education. Adam has presented at conferences and webinars across the country and been a featured panelist at social impact events – and is excited to join you today to help positively impact all of our communities!

  • Image of Ili Erster

    Ili Erster

    Director of MarketingHiveclass

    Ili Erster, Director of Marketing at Hiveclass, is a dynamic professional with a passion for creative storytelling and a heart dedicated to her family and community. As a mother of two young boys, she understands the importance of a well-rounded education and the role libraries play in shaping our learning environments. With a background rooted in communication and marketing, Ili brings a wealth of knowledge and creativity to her role.

    In addition to her professional accomplishments, Ili is an active participant in her children’s education. She serves as a devoted room parent, lending her time and energy to enhance the classroom experience for young learners. You’ll find her volunteering enthusiastically at every school activity, where she enjoys connecting with other caregivers and spending time with her kids and their friends. Beyond her career and community involvement, Ili’s experience in marketing, along with her hands-on involvement in her children’s schools, make her a true advocate for positive change in schools and communities.

This PLA webinar offers Zoom’s auto-generated AI captioning. If you have any questions, please contact:

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Please note that this webinar is a Public Library Association (PLA) program intended for a public library audience.