Mission-Driven Digital—Why University Presses Are Creating Their Own eBook Collections

Sponsored by The MIT Press

Posted in Ebooks and Digital Resources

Summary:

In 2019, the MIT Press and the University of Michigan Press are taking the bold step of launching their own eBook products. This webinar explores why they are choosing to do so, the problems they are trying to solve, and the processes they have gone through to work out the licensing and business terms. Join us to discover new trends in the digital sphere, give feedback on some emerging mission-driven products, and explore the continued evolution of the scholarly communication landscape.

Additional topics include:

• Why most university-based publishers deliver their eBooks through aggregators
• Interrogation of the newly intensified discussion within the university press community about “going it alone”
• A sneak-preview of the MIT Press and the University of Michigan Press’s new eBook aggregations

Speakers:

Jessica Lawrence-Hurt

International and Institutional Sales and Marketing Manager
The MIT Press
Jessica is the International and Institutional Sales and Marketing Manager for the MIT Press. Over her academic publishing career, she has spent time in editorial, marketing, and sales positions, most recently as Director of Marketing for Alexander Street.

Lanell White

Director of Sales and Marketing
University of Michigan Press
Lanell earned a Master’s degree in Information Science from the University of Michigan, Ann Arbor, specializing in archives, records management, and information policy. She also holds a B.A. in Psychology and a minor in African-American studies from the University of Massachusetts, Amherst. Prior to joining the University of Michigan Press, she served as Director of Library Relations and Sales at publishing technology provider RedLink; Product Manager and Market Development Manager at ProQuest; and Senior Analyst and Client Manager positions at consultancy providers Outsell, Inc. and ForeSee. Her experience also includes Google Book Search International, the Bentley Historical Library, University of Massachusetts, Amherst, and the Texas State Library & Archives Commission. Lanell is a proud recipient of the Association of Research Libraries (ARL) Initiative to Recruit a Diversity Workforce Scholarship in 2005 and the Harry T. Pinkett Archives Award in 2006.

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