From Chaos to Clarity: Improve Your Library’s Web Presence with Content Strategy

Recorded on 04/02/2024

Posted in Library Technology and IT

Learn how to create effective content strategies for your library website.

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Join us for an engaging presentation about the art of creating content strategies for library websites. A well-crafted content strategy ensures that users can find relevant and easily understandable information—and it helps you avoid broken links, outdated references, and jargon-filled pages that patrons don’t find useful. By applying user personas, collaborating productively, and creating a content roadmap, you can streamline information workflows and maximize the impact of your library’s online presence. We’ll share practical tips and real examples from successful content strategy projects at NC State University Libraries.

Learning Objectives:

  • Attendees will learn how to implement collaborative content strategy approaches.
  • Attendees will learn how to apply user personas to create a content roadmap.
  • Attendees will consider their own organizational cultures in thinking about how to approach content strategy at their institution.


  • Image of Robin Camille Davis

    Robin Camille Davis

    Associate Head of User ExperienceNC State University Libraries

    Robin Camille Davis is the Associate Head of User Experience at NC State University Libraries, where she coordinates content strategy, advocates for accessible practices, and conducts user research. She earned her MA in Computational Linguistics from the Graduate Center at CUNY and her MLIS from the University of Illinois Urbana-Champaign.

  • Image of Beatrice Downey

    Beatrice Downey

    2022–25 Libraries FellowNC State University

    Beatrice Downey (she/her) is an early-career librarian working as a 2022–25 Libraries Fellow at the NC State University. Her role is split between two departments: User Experience (UX) and Research Engagement. As a member of the UX team she acts on opportunities for user-centered design. Previously Beatrice was a Research & User Experience Intern at Southern Methodist University Libraries while obtaining her Master of Library Science from Texas Woman’s University.

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This webinar is part of Choice’s LibTech Insights (LTI) content vertical, which examines the day-to-day impact of library and education technology on academic librarians, faculty, researchers, administrators, and students. The channel provides practical guidance on technology trends and products as they relate to productivity, accessibility, discovery, operations, and content management.

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