Fashion Media as Primary Source: Three Interdisciplinary Ways to Teach with Women’s Wear Daily Visual Journalism
Sponsored by Clarivate
Recorded on 04/16/2026Posted in Primary Sources and Special Collections
Learn how fashion media can serve as dynamic primary sources for teaching and interdisciplinary analysis.
Access the presentation slides.
Summary:
Fashion, media, and entertainment journalism offer one of the most continuous and revealing records of cultural history. In this session, WWD Archives Editor, author, visual culture historian, and educator Tonya Blazio‑Licorish, whose recent book WWD Black in Fashion: 100 Years of Style, Influence and Culture was built directly from the Women’s Wear Daily archive, shares how WWD, the Fairchild Archives, and the broader Penske Media archives become dynamic primary sources for teaching and interdisciplinary analysis. She demonstrates how these editorial archives help students and scholars examine identity, industry change, and cultural shifts over time.
Tonya will walk through three distinct research paths focused on History, Business, and Entertainment & Popular Culture, to show how decades of editorial reporting and visual storytelling document culture and commerce. Through examples and short case studies from her work as an archives editor, curator, author, and educator, she highlights how these archives support deeper analysis of cultural movements, business behavior, and representation over time.
Featured Speaker:
Tonya Blazio‑Licorish
WWD Archives Editor, Author, Visual Culture Historian, and Educator
Co‑author, Black in Fashion: 100 Years of Style, Influence and Culture
Curator of the Fairchild Fashion Museum
With Host and Moderator:
Chris Cotton
Senior Manager, Product Management for Primary Sources in Literature, Entertainment & Popular Culture, and Visual Arts & Design
ProQuest, part of Clarivate
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