Marketing Academic Library Resources and Services

Choice White Paper no. 2

Sponsored by Taylor & Francis Group

As the information marketplace and the needs of the library community continue to evolve, the academic library has to evolve right along with them. These changes impact how the library positions itself and its services to the library community. But exactly how are libraries communicating these changes? Are they successful? How organized are these efforts and who within the library is leading them?

Authored by Sabine Dantus of Lynn University and Jennifer Park of Mount Saint Mary College.

Listen to The Authority File podcast series with Sabine Dantus and Jennifer Park.