Marketing Academic Libraries: Establishing Formalized Marketing & Outreach Strategies and Initiatives

Sponsored by Taylor & Francis

Recorded on 12/17/2018
Posted in The Authority File

Episode 68

For this four-part series, The Authority File takes a break form its usual interview format to present a panel Bill moderated at the Charleston Conference called, “Marketing Academic Library Resources and Services: How Marketing and Outreach Support a Library’s Value Proposition—and an Analysis of Current Practices.” The panel covered the current state of marketing and outreach activities at libraries and what these initiatives look like at different types of institutions. It also presented the results of a survey Choice conducted on library marketing and outreach. In this episode, the panelists discuss why there seems to be a lack of formality, best practice development, and appropriate staffing around marketing and outreach activities at academic libraries.

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About the guests:

Sabine Dantus
Sabine is the outreach librarian at Lynn University Library in Boca Raton, Florida. She promotes the library as the intellectual center of campus through marketing, outreach, programming, events, research help, exhibitions, and publications. She sits on the board of directors for the Literacy Coalition of Palm Beach County and currently serves as a co-convenor for ACRL’s Library Marketing & Outreach Interest Group and the communications manager for ACRL’s Education and Behavioral Sciences Section (EBSS). She is the ex officio member of the EBSS Publications and Communications Committee and the EBSS Advisory Council. Before joining Lynn University, she was a teacher and librarian at YOUmedia Miami, a teen technology program at the Miami-Dade Public Library System and worked as a content specialist in programming and production with WPBT-TV South Florida PBS in Miami.

Lisa Martin
Lisa is the Coordinator of Outreach for Liaison Services at the University of Houston Libraries. As Coordinator of Outreach, she works with a team of librarians who focus on external marketing, internal messaging, and general relationship building with the goal of increasing awareness of library services across campus and in the community. Her research interests include equitable access in library instruction, effective outreach efforts, and the post-graduation information skills of business students.

Jennifer Park
As the Assistant Librarian for Access and Outreach Services at Mount Saint Mary College, Jennifer has two primary job responsibilities. The first is overseeing the Access Services department which includes InterLibrary Loan, student staff coordination, and stack management. Her second major responsibility is conducting outreach to the campus and regional community.

Listen to the rest of the series:

About the Music:
The intro and outro music in Authority File is “Grapes,” mixed by I dunno. The transition music is “Peace ( There’s A better Way ),” mixed by Loveshadow. The music is available on ccMixter, and is used under a Creative Commons Attribution 4.0 license (cc-by 4.0).