Practical Marketing for the Academic Library: Incorporating DEI Practices into Strategy and Assessment

Sponsored by ABC-CLIO

Recorded on 11/28/2022
Posted in The Authority File

Episode 296

Practical Marketing for the Academic Library book cover

In the final episode of this series, Stephanie Espinoza Villamor and Kimberly Shotick, coauthors of Practical Marketing for the Academic Library, dig into the assessment and implementation of DEI policies in library marketing. Our guests share why recognition and understanding are not enough to enact meaningful change at an institution, and advocate for taking steps to ensure that marketing materials are accessible, diverse, and culturally appropriate. In addition, Stephanie and Kimberly map out how marketing teams can include DEI efforts in the assessment process, highlighting assessment’s role as a tool to help marketing teams better reach their library and institution’s goals.

About the guests:

Stephanie Espinoza Villamor headshot

Stephanie Espinoza Villamor
eLearning Librarian
College of Southern Nevada

Stephanie Espinoza Villamor (she/her) is an eLearning librarian at the College of Southern Nevada. She has led the library’s marketing initiatives and coordinated communication and outreach among all three campus libraries. She holds a Master of Library and Information Science from San Jose State University and has worked in positions ranging from magazine editor and public library assistant to instruction librarian. Villamor is author of several articles and stories published online, in local magazines, and in creative writing anthologies. She previously wrote a chapter for the library text Young Adult Literature and Multimedia: A Quick Guide.

Kimberly Shotick
Student Success Librarian and Assistant Professor
Northern Illinois University

Kimberly Shotick (she/they) is the student success librarian and an assistant professor at Northern Illinois University. She has published on universal design for learning and has presented nationally on a number of academic library topics from accessibility to Wikipedia. She holds a Master of Library and Information Science from the University of Illinois Urbana-Champaign and an MA from Northeastern Illinois University.

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