Practical Marketing for the Academic Library: A Team Effort

Sponsored by ABC-CLIO

Recorded on 11/21/2022
Posted in The Authority File

Episode 294

In the third episode of this four-part series, Stephanie Espinoza Villamor and Kimberly Shotick, coauthors of Practical Marketing for the Academic Library, reflect on the importance of building a team for library marketing efforts. As the guests describe, teams enable different parts of the library to come together under a strategic plan, and can help avoid burnout or inefficient spending on resources. Next, Stephanie and Kimberly discuss the time and place for both formal and informal teams; formality allows for structure, subcommittees, and built-in assessment, while informal teams work well for flexible, short-term projects. Last, our guests share recommendations for those who are a “library of one,” advocating for joining existing teams on campus—library-centric or not—to drive collaboration and push the institution’s mission forward.

About the guests:

Stephanie Espinoza Villamor
eLearning Librarian
College of Southern Nevada

Stephanie Espinoza Villamor (she/her) is an eLearning librarian at the College of Southern Nevada. She has led the library’s marketing initiatives and coordinated communication and outreach among all three campus libraries. She holds a Master of Library and Information Science from San Jose State University and has worked in positions ranging from magazine editor and public library assistant to instruction librarian. Villamor is author of several articles and stories published online, in local magazines, and in creative writing anthologies. She previously wrote a chapter for the library text Young Adult Literature and Multimedia: A Quick Guide.

Kimberly Shotick
Student Success Librarian and Assistant Professor
Northern Illinois University

Kimberly Shotick (she/they) is the student success librarian and an assistant professor at Northern Illinois University. She has published on universal design for learning and has presented nationally on a number of academic library topics from accessibility to Wikipedia. She holds a Master of Library and Information Science from the University of Illinois Urbana-Champaign and an MA from Northeastern Illinois University.

Enjoy the conversation? Listen to the rest of the series:

• Introductions, Definitions, and Context
• Audience and Messaging
• Incorporating DEI Practices into Strategy and Assessment

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