Chad Haefele

Chad Haefele is the Head of User Experience at The University of North Carolina at Chapel Hill Libraries. He leads projects to improve how users experience and navigate the Libraries’ services, spaces, and resources. He earned an MLIS from the University of Pittsburgh, and a Certificate in Technology and Communication from UNC Chapel Hill.

From Google Analytics to Matomo: Preserving Patron Privacy in Web Analytics
Posted on 09/06/2023
Aligning analytics with libraries' values
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A Simple Process for Improving Your Information Architecture
Posted on 06/19/2023
Clarify your web content and improve user experience
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Chad Haefele

From Google Analytics to Matomo: Preserving Patron Privacy in Web Analytics

A Simple Process for Improving Your Information Architecture